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About Tracxn

• Fast growing, mid-stage Enterprise SaaS and DaaS listed company based in Bangalore, India.
• World’s largest analyst curated platform to track startups & innovation.
• Through our SaaS platform, we help our customers discover interesting companies, do deal diligence, understand market trends, and manage their deals and portfolio.

Sectors - Data as a Service | Investment Tech

Products

• Sourcing Dashboards: for discovery of startups for investment purpose
• Deal Diligence Pack: to evaluate targets in advanced diligence stages
• CRM: tailored specifically for deal management for the VC, PE & Corp Dev
• Newsletters: for tracking investment activity in sectors of interest
• Reports: to understand sectors, activities in geos, etc
• APIs: for programmatic investments

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• Global Databases:

All above products are bundled as a single subscription of the platform. The subscription is sold one such a user login based pricing.

Core Value Proposition

⭐ Structured Taxonomy: categorizes companies into various sectors, industries, sub-industries, and niches, enabling users to quickly find relevant companies and insights within specific areas of interest.

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⭐ Customization & Integration: Benefit from custom research services, tailored reports, and seamless API integration to enhance your data analysis and decision-making processes.

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⭐ On - Demand Analyst Support: Access expert analyst support to assist with bespoke research needs, deeper analysis, and tailored insights.

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⭐ Live Deals: Access a dedicated section for live deals, where paid users, including founders seeking investors, can post live deals, and investors can search for them, facilitating direct connections and investment opportunities.

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Ideal Customer Profile

JTBD Summary

A look inside the market (TAM/SAM/SOM Calculation)

The number of addressable organizations as potential subscribers for private market data - across venture capital funds, private equity funds, large corporates, investment banks, family offices, limited partners, accelarators & incubators, debt funds, etc. - are in excess of 100,000 organizations globally.

• TAM - 100,000 Organizations - Since, each organisation is considered as a potential user.
• SAM - TAM*60% = 60,000 Organizations.
• SOM - SAM*10% = 6,000 Organizations.

Currently Tracxn has ~1200 Accounts.

Now, further diving deep into the no of accounts does each organization purchase would give us a much clear picture.

• TAM = 7,65,000 Users
• SAM - TAM*60% = 4,59,000 Users
• SOM - SAM*10% = 45,900 Users

Channel

Organic

Since we are a data company, we are able to use the large amounts of data that we own to do content-based marketing which helps us in acquiring a high velocity of leads without having to spend on paid marketing.

In FY23, we got a traffic of 9 million visits across all our public pages and got over 1000 press mentions in prominent news media.

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Detailed analysis of Social media presence has led to some recommendations in the content channel.

1. The ICPs need to see more content around the use cases to enhance product catalog visibility.
2. The ICPs need more Case Studies, Blogs which would lead to more traction among users.

It shouldn’t be an issue to Tracxn, as we generate automated reports for the recent trends in technology and innovation, which would be used to derive insights and be made as blog posts.

Partners Program

Identify Potential Partners

a. Universities and Academic Institutions:

• Target: Leading business schools (e.g., IIMs, IITs, Harvard, Stanford), research institutions
• Goal: Collaborate on research projects, provide access to Tracxn’s platform for academic purposes, guest lectures, and workshops

b. Government Agencies and Industry Bodies:

• Target: Economic development agencies, industry associations (e.g., NASSCOM, FICCI)
• Goal: Provide data for policy-making, economic research, and industry analysis

c. Accelerators and Incubators:

• Target: Y Combinator, Techstars, Seedcamp, local accelerators
• Goal: Offer free or discounted access to Tracxn’s platform for startup cohorts, mentoring sessions, and data workshops

d. Corporate Innovation Labs:

• Target: Innovation labs of large corporates (e.g., Google X, Microsoft Ventures)
• Goal: Help corporates identify and evaluate startups, innovation trends, and market opportunities

Develop Partnership Propositions

a. Value Proposition for Universities and Academic Institutions:

• Access to Comprehensive Data: Provide students and researchers with access to Tracxn’s extensive database for research and academic projects.
• Collaborative Research Projects: Partner on research initiatives and publish joint whitepapers and studies.
• Guest Lectures and Workshops: Offer expertise through lectures, webinars, and hands-on workshops.

b. Value Proposition for Government Agencies and Industry Bodies:

• Policy Support: Provide data-driven insights to support policy development and economic research.
• Industry Reports: Collaborate on creating industry-specific reports and analysis.
• Advisory Services: Offer advisory services and consultancy based on Tracxn’s data.

c. Value Proposition for Accelerators and Incubators:

• Data Access for Startups: Offer free or discounted access to Tracxn’s platform for startups in accelerator programs.
• Mentoring and Workshops: Conduct mentoring sessions and data workshops for startups.
• Event Collaboration: Co-host events, pitch sessions, and demo days.

d. Value Proposition for Corporate Innovation Labs:

• Startup Scouting: Assist in scouting and evaluating startups for potential partnerships, investments, or acquisitions.
• Innovation Trends: Provide insights into emerging technologies and innovation trends.
• Custom Reports: Develop custom reports tailored to the corporation’s strategic interests.

Create Engagement Plans

a. Partnership Agreements:

• Develop formal partnership agreements outlining the terms, benefits, and expectations for both parties.
• Include clauses for co-branding opportunities, data sharing, and revenue-sharing models if applicable.

b. Joint Marketing Activities:

• Co-create marketing materials such as case studies, whitepapers, and success stories.
• Promote partnerships through joint press releases, social media campaigns, and blog posts.

Targeted Partner Outreach

a. Outreach Campaigns:

• Develop targeted outreach campaigns to approach potential partners. Use personalized emails, LinkedIn messages, and direct meetings to initiate discussions.

b. Demonstrations and Presentations:

• Offer demonstrations of Tracxn’s platform to potential partners, showcasing its value and how it can support their specific needs.
• Prepare customized presentations highlighting the benefits of partnership for each target segment.

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Detailed Step by Step for a Single Case (University Incubators)

Example Value Proposition for a University Incubator

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Brag-worthy feature

1. Identify Target University Incubators

a. Leading Business Schools and Universities:

• Examples: IIMs, IITs, Harvard Innovation Labs, Stanford StartX, MIT Martin Trust Center, UC Berkeley SkyDeck
• Criteria: Look for incubators with a strong track record of successful startups, active mentorship programs, and strong industry connections.

2. Develop Value Proposition for University Incubators

a. Access to Comprehensive Data​

b. Mentorship and Advisory Services​

c. Workshops and Training Programs​

d. Custom Reports and Insights​

e. Success Stories and Case Studies​

3. Create Engagement Plans with University Incubators

a. Partnership Agreements​

b. Joint Marketing Activities​

c. Regular Communication and Support​

4.Targeted Partner Outreach for University Incubators

a. Outreach Campaigns​

b. Demonstrations and Presentations​

c. Leverage Existing Networks

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